Product: Fresh Flow Outbound Telemarketing Campaign
Who: EAL is the specialist skills partner and awarding organisation for industry. EAL are committed to investing in the industries that they serve and the careers of the people working within them. Through industry partnerships and years of experience supporting their core sectors, EAL have built unrivalled knowledge and understanding of employer skills needs.
What we did: Fresh Flow have been EAL’s chosen partner since 2014. During 2016 we were commissioned for a direct marketing/research campaign involving canvassing 700 EAL Centres, with regard to their present and future account planning for 2016 and 2017. The survey was to establish what EAL qualifications and services are presently offered to the 700 centres, as well as understanding the future needs of the centres and how EAL could support them, with new qualifications or an improved service offering. The campaign was conducted over a 9-month period, which involved Fresh Flow contacting EAL’s centres at 3 separate points over a 12 month period. These 3 different occasions produced 2100 pieces of evidence for EAL.
Outcome: This research served to highlight any customer service issues as well as increasing new learner sales. As such, the telephone calls to EAL centres were very well received and highlighted improvement opportunities for EAL in how they could further support the centres and in turn clarified what EAL needed to do to generate further sales.
What our Client said: ‘’ Fresh Flow gathered some very valuable market intelligence for EAL which has helped us with our future strategic planning and decision making. The campaign resulted in an increase of almost 3,500 new learners with a revenue increase of 149%’’.
National Sales Manager