Lois Franks is the founding Director of Fresh Flow Direct Marketing. Lois started out in telemarketing in 2009, taking on part time contracts as a sole trader whilst gaining First Class Honours in her English Language degree at Cardiff University. Initially these contracts focused predominantly on accountancy firms from across the UK; however, Lois quickly gained interest from local IT and telecommunications companies.
Business growth came quickly and Lois made the decision to set up Fresh Flow Direct Marketing Limited to increase the capacity of her offering by taking on additional telesales and general marketing staff. Through this venture, Lois has developed significant expertise in setting up, managing, and growing a national marketing and appointment setting agency. She has also gained substantial experience in lead generation and market research for a very wide range of public and private sector organisations.
Due to her growing experience in pipeline management and business development, Lois has also been requested to support the growth of organisations in further sales roles. This has included taking on consultative roles, training roles and even managing the whole sales process for a local company – essentially operating as a non-executive director.
Lois, along with other team members, is a fluent Welsh speaker.